An interview with my friend Steven Van Belleghem,of nexxworks and thought leader on the transformation of customer relationships and the future of marketing

Every excuse is good to interview the wonderful Steven Van Belleghem, but now that we are going on a fieldtrip to the very heart of customer innovation – with their Customers the Day After Tomorrow Tour in Silicon Valley.

Life is all about choices, so we decided to talk about the ingredients of a customer centric company culture this time, though our innovation tour will go beyond that, showing all the latest trends in customer interfaces, AI, branding, retail as well as culture.

Everybody claims – or wants – to be customer centric, and company culture plays a major part in enabling that. Do you believe that it’s possibe to change an old school, hierarchical and process-driven culture into a customer centric one? And, if so, how?

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