(CNN) — One day, Google’s chief health strategist, Dr. Roni Zeiger, had an epiphany: On any given day, more people are posing health questions to Google than posing health questions to their doctors.
“What amazes me is how much and how many people are looking for health information, and how important their questions are,” says Zeiger, who’s an internist. “As a physician it’s overwhelming and incredibly motivating.”
According to the Pew Internet & American Life Project, 83 percent of Internet users have looked online for health information. New data released by Pew this week show many people are now using cell phones to search for health information — 29 percent of cell phone owners age 18 to 29, and 17 percent of cell owners overall. It’s the first time Pew has surveyed health searches on cell phones.
“Health questions don’t crop up at convenient times or in convenient places,” says Susannah Fox, author of the report. “Someone has a symptom and they want to know — right now — what it might mean.”
“The Empowered Patient” asked Google and Yahoo to tell us what health information you’re looking for, both on computers and on mobile phones. There was a pretty clear difference between what you want to know when you’re at your desk versus on your phone.
Sounds familiar if you are in to Participatory Healthcare, no ?